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What is an example of black hat SEO

They used to be much more common in the 90s and early 2000s, especially on fan pages for various TV shows, movies, musicians, etc. By definition, keyword stuffing involves over-using the same keywords on a page to maximize its visibility and organic traffic. Types of invisible text include keywords that are the same color as the background and text with a small font size that is too small to read. Google wants to make sure it’s able to return high-quality results for its users’ searches, and black hat SEO practices can skew the results it displays.

What do you mean by black hat SEO

You can do keyword research to find out what people are looking for, but overusing those keywords in your content is not a good idea. Google is good at identifying and punishing black hat SEO techniques, but that doesn’t stop people from trying them out anyway. Grey hat tactics aren’t usually listed as prohibited practices in Webmaster Guidelines, but are a little dubious. When it comes to search marketing, there are generally two approaches: white hat and black hat SEO.

What black hat SEO practices should be avoided?

The majority of the SEO industry thinks black hat SEO is completely unethical, but some are still trying to scam the system and accelerate the organic success of their website. Some of them you can do without intention. So it’s good to familiarize yourself with black hat SEO to make sure you’re clear. This shows keywords for which you don’t rank the top ranking pages. Some of these usually represent sub-topics. WordPress and content management system (CMS) plug-ins such as Yoast SEO and All in One SEO can help detect keyword stuffing before you submit an article.

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